Reflection
Why I'm opening this space
Labels travel fast. The data that takes them apart travels much slower. This is where I collect it.
Sociologist and researcher
People, not labels.
I'm a sociologist and researcher at Kantar. I study youth, generations, work and AI, starting from people, not labels.
- 8
- years at Kantar
- 3,000
- people in 6 countries · AI & Longevity, 2026
- 7
- NEET profiles · FrancoAngeli, 2025
- 2021
- GenHub: generations for marketing and HR
Latest writing
All writing →What I work on
Research →Global research · 2026
AI & Longevity
3,000 working-age people in Italy, India, Japan, Brazil, the UK and the US. Age doesn't explain how people relate to AI: four profiles explain it better, inside every generation. Kantar research with Ageism Is Never In Style, born in the No Limits ERG.
The article on Kantar (Italian) ↗Book · FrancoAngeli, 2025
NEET. I 7 volti di una generazione in attesa
With Federico Capeci and Valentina Meli. One acronym can't explain seven different stories: from the Disoriented, stuck in front of too many paths, to the Sacrificed, carrying the weight of care.
The book (Italian) ↗Kantar · since 2021
GenHub
Kantar Italy's practice on generations: generations as a target in marketing and for HR recruitment and retention. Life stage, context and values explain more than a birth year.
Speaking and media
All talks →- Nov 2026Co-host, LinkedIn Live «AI & Longevity: The Report, Unpacked» with Jacynth Bassett (Ageism Is Never In Style).
- Oct 2026Speaker, Wellbeing Happiness Forum by EFI, Milan: «Gen Z experiments with AI. Gen X makes it scalable.»
- Oct 2026Corriere della Sera: AI & Longevity findings featured by Silvia Pagliuca.
- Sept 2026Speaker, Illyrian Brains Global III Lightning Talks, Tirana: «Beyond stereotypes: who are NEET youth?»